Hair & Body Mist by Matilda Morri Beauty

Sinister, the most renowned fragrance content creator, launches Matilda Morri Beauty. An inclusive yet heterogeneous brand, as its young creator loves to define it, truly suitable for everyone. Known for her content that straddles the aesthetics of Dark Academia and the non-politically correct, Matilda Morri, born in 1998, has achieved enormous success on social media in just a few years by discussing perfumes. What began as a hobby during the pandemic has quickly transformed into a full-fledged career, with Matilda now promoting fragrances from the most renowned brands as well as niche or small independent labels. Following the launch of Eau de Parfum, Matilda Morri Beauty introduces four delightful, summery, and irresistible Hair & Body Mists.

Let’s start with a fact: Matilda Morri, the most famous Italian fragrance content creator known on social media as Sinister, is not what you expect when she talks about scented waters. People associate her with high-concentration perfumes, complex juices, and olfactory families that make you feel sophisticated just by mentioning them. Instead, here she is, smiling and a bit conspiratorial, presenting four Hair & Body Mists that are more delicious than the last. The event took place at Naïma, the first Italian premium perfumery chain, and the atmosphere was just right: fresh, welcoming, and joyful. Matilda was excited, and it showed, but in a good way: that of someone presenting something they truly wanted, not someone reciting a script. Spontaneous, engaging, knowledgeable. One of those people who, when they talk about what they love, draws you in without you even realizing it.

The four fragrances? Let me share them as I experienced them.

🍓 Strawberries & Champagne Hair & Body Mist
It opens with a sparkling note, immediately seductive. On my wrist, it evoked something unexpectedly classy: not the strawberry of fruit juice, but that of wild strawberries in a flute of champagne. Exclusive and fresh, yet playful. The favorite of the day.

🍋 Fluffy Meringue Hair & Body Mist
Here it surprised me. I expected it to be cloying, overly sweet, one of those fragrances that tire you out after five minutes. But no: it is indeed sugary, but with a touch of lemon that lightens it and gives it a spark. On my wrist, it evoked a summer evening at the fair — that retro, childlike magic, all to be lived.

🌿 Mint & Lime Hair & Body Mist
This is summer distilled. Mint, lime, brown sugar: an evening among aromatic herbs, icy glasses, warm air. Fresh, aromatic, precise. For those who want to feel like they are on vacation even when at the office.

🍮 Yummy Vanilla Hair & Body Mist
Gourmand, velvety, with that caramel topping that Matilda herself describes as “one of those desserts you eat first with your eyes.” Light enough not to weigh you down, enveloping enough to give you the feeling of a hug. And here Matilda revealed a detail that won me over: the Yummy Vanilla is also designed for new mothers and their babies, formulated with just one ingredient and ultra-safe. A small detail, but great care.

All four fragrances are 150 ml and priced at €24.90, available exclusively at Naïma perfumeries, on naima.it and ditano.com, as well as on the official brand website matildamorribeauty.it.

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